HUF, a streetwear brand that blends skate culture with contemporary fashion, uses a combination of pre-made blanks and custom cut-and-sew manufacturing, depending on the type of product and its positioning within the brand’s collection.
Pre-Made Blanks for Basics
For staple items like graphic t-shirts and hoodies, HUF often sources high-quality pre-made blanks from established suppliers. These blanks are typically produced in countries like Honduras, Mexico, and Bangladesh, where large-scale blank manufacturers operate efficiently to produce consistent and durable products. This approach allows HUF to create cost-effective pieces while focusing on the standout graphics and prints that define the brand’s style.
Custom Cut-and-Sew for Premium Pieces
For premium items, special collaborations, or unique collections, HUF employs a cut-and-sew manufacturing process. This involves designing the garments from scratch and working with factories to create custom fits, materials, and construction that align with the brand’s aesthetic and quality standards. These items are typically manufactured in China and Vietnam, which are known for their expertise in producing high-quality apparel with custom details.
Why HUF Balances Blanks and Custom Manufacturing
HUF’s dual approach allows the brand to:
- Offer affordable staples for its core audience.
- Produce premium, unique items for limited collections and collaborations.
This strategy helps HUF remain competitive in the streetwear market while staying true to its roots in skate culture and design innovation. By mixing blanks with custom production, HUF delivers products that are accessible but still retain a sense of exclusivity for its fans.