Gymshark, a leading fitness apparel brand, does not use blanks in its production process. Instead, the company focuses on a custom cut-and-sew manufacturing approach to create garments specifically designed to meet the needs of its activewear audience. This approach ensures that their products stand out in terms of fit, functionality, and aesthetic.
Manufacturing Process
Gymshark designs all of its garments in-house, with a team of designers and product developers who specialize in performance fabrics and athletic fits. Once the designs are finalized, Gymshark collaborates with manufacturing partners to produce custom garments.
Manufacturing Locations
Gymshark works with a network of manufacturing facilities primarily located in:
- China
- Turkey
- Vietnam
- Bangladesh
- Portugal (for some high-end or specialty items)
These countries are well-known for their expertise in producing technical fabrics and performance-focused apparel, which aligns with Gymshark’s emphasis on innovation and quality.
Why Gymshark Doesn’t Use Blanks
By avoiding blanks, Gymshark can:
- Optimize Fit: Develop garments tailored specifically for athletic performance, ensuring features like compression, flexibility, and breathability.
- Maintain Brand Identity: Create unique styles that differentiate Gymshark from other activewear brands.
- Focus on Innovation: Incorporate cutting-edge materials, such as sweat-wicking or four-way stretch fabrics, which are not available in generic blanks.
Conclusion
Gymshark’s reliance on custom manufacturing is a key part of its success. This approach allows the brand to deliver high-performance, stylish apparel that meets the expectations of its fitness-focused audience while staying ahead in a competitive market.