Online Ceramics is known for its unique, vibrant designs, often inspired by the Grateful Dead and other countercultural themes. Unlike some brands that use pre-made blanks, Online Ceramics has a distinctive approach to their production process.
Custom Manufacturing Approach
Online Ceramics does not typically use standard blanks. Instead, they focus on custom manufacturing to ensure their products meet specific quality and design standards. This approach allows them to have greater control over the fit, fabric, and overall construction of their garments.
Fabric Choices
Online Ceramics primarily uses high-quality fabrics such as:
- 100% Cotton: This is the most common fabric used, known for its comfort, breathability, and ability to hold dye well. The use of 100% cotton ensures that their tie-dye and printed designs come out vibrant and retain their color over time.
- Organic Cotton: In line with their environmentally conscious ethos, Online Ceramics also uses organic cotton for some of their products. This not only supports sustainable farming practices but also provides a softer, more natural feel to the garments.
Printing Techniques
Online Ceramics is renowned for its unique and often psychedelic designs, which are achieved through meticulous printing techniques:
- Screen Printing: This is the primary method used for their designs. Screen printing allows for vibrant, durable prints that can withstand multiple washes without fading. It involves creating a stencil (or screen) and applying layers of ink to the fabric, which is ideal for the bold graphics and intricate details characteristic of Online Ceramics’ designs.
- Tie-Dye: Many of their products feature tie-dye patterns, which are hand-dyed using traditional techniques. This process involves twisting, folding, or crumpling the fabric and then applying dye, resulting in unique, one-of-a-kind patterns for each garment.
Production and Quality Control
By opting for custom manufacturing rather than using standard blanks, Online Ceramics can ensure:
- Unique Fit and Style: Custom manufacturing allows them to create garments that have a distinctive fit and style, setting them apart from other brands that use generic blanks.
- High-Quality Materials: Controlling the fabric selection process ensures that only high-quality materials are used, enhancing the durability and comfort of their products.
- Attention to Detail: Custom production enables meticulous attention to detail in every aspect of the garment, from the stitching to the placement of prints and dyes.
Online Ceramics is also known for its commitment to sustainability. By using organic cotton and environmentally friendly dyes, they minimize their ecological footprint. This commitment to sustainability is not just a marketing angle but a core part of their brand identity, resonating with their customer base who value eco-conscious practices.