Designer brands are known for their attention to detail and premium quality. While many streetwear labels use custom-cut and sew production processes, high-end designer brands also typically avoid using generic blanks. Instead, they focus on creating garments that reflect their unique vision and craftsmanship, ensuring every item meets their high standards for quality, fit, and fabric.
Custom Manufacturing for Designer Brands
Designer brands work with high-end manufacturers to produce their garments, often opting for premium fabrics and unique construction methods that can’t be replicated with standard blanks. These brands work directly with suppliers and manufacturers to develop custom patterns, fits, and finishes that align with their signature style.
- Fabric Selection: Designer labels typically source luxury fabrics such as cashmere, silk, fine cotton, or merino wool that elevate the feel and look of their garments. These fabrics are often woven or dyed specifically for the brand’s designs, making generic blanks unsuitable.
- Tailoring and Finishing: High-end brands invest in bespoke tailoring and intricate finishing techniques, ensuring that each garment meets their exact specifications. This could include customized stitching, hand-finishing, or exclusive washes that define the brand’s aesthetic.
Where Do Designer Brands Manufacture?
Designer brands often have their production spread across various regions depending on the type of garment and its requirements. The main production hubs include:
- Italy: Renowned for its luxury tailoring, high-end fabrics, and craftsmanship. Many designer brands, particularly those in the fashion capital of Milan, manufacture their garments in Italy.
- France: Known for its elegance and quality, French manufacturers produce everything from couture dresses to luxury streetwear.
- Japan: Japanese manufacturers are highly regarded for their precision, craftsmanship, and use of high-end textiles. Some designer brands opt for Japan’s expertise in vintage-inspired designs or technical outerwear.
- United States: For some collections, brands choose to produce in the U.S. for premium denim, athleisure wear, and streetwear-inspired garments.
If you’re a designer brand looking to create custom blanks with the same level of quality, Apparel & Textile Innovations (ATI) can assist. We specialize in providing bespoke manufacturing with a low MOQ of just 50 pieces, allowing you to create custom garments tailored to your brand’s unique vision.
Why Designer Brands Avoid Generic Blanks
- Exclusivity: Designer brands thrive on their ability to create exclusive and one-of-a-kind products. Generic blanks simply do not meet their high standards.
- Fit and Construction: Many designer brands rely on custom fits and special construction techniques that are integral to their identity.
- Brand Image: The craftsmanship and unique production process are key to maintaining the luxury status of designer brands, distinguishing them from mass-market brands.
By opting for custom production and working with specialized manufacturers, designer brands maintain their reputation for delivering luxury and high-end fashion that resonates with their discerning clientele.